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Distribution Begins of Nearly 6,000 Gallons of Milk Donated to Feeding South Florida® by the Community Through In-Store & Online Donations from the “Summer Hunger Ends Here” Great American Milk Drive..

June 2016

Feeding South Florida®, Sedano’s Supermarkets, Milk PEP and Florida Dairy Farmers Partnership Resulted in $17,000 of Community Donations to Benefit South Florida Families in Need

 

Who:

Representatives from Feeding South Florida®, MilkPEP, Sedano’s Supermarkets, Florida Dairy Farmers, and Borden Dairy

 

What:

Feeding South Florida® begins the distribution of milk donated during the recent “Summer Hunger Ends Here” Great American Milk Drive that resulted in the donation of nearly 6,000 gallons of milk by the community to Feeding South Florida®. The campaign was a partnership between Feeding South Florida®, MilkPEP, Sedano’s Supermarkets, Florida Dairy Farmers, and Borden Dairy. The milk will benefit families who rely on food banks in the region. The celebration also marks the end of June National Dairy Month.

When:

Wednesday, June 29, 9 am-1 pm

Trucks arrive at 8 am

 

Where:

St Vincent de Paul – Mother of Christ

14141 SW 26th St, Miami, FL 33175

 

Visuals:

Distribution of milk donations from Borden’s trucks to food bank clients at St. Vincent de Paul – Mother of Christ

More than 500 individuals are expected.

 

Why:
The “Summer Hunger Ends Here” Great American Milk Drive was launched to address the shortage of nutrient-rich milk at food banks and combat hunger, which impacts one-in-six Americans, including 785,040 food insecure individuals in South Florida. With the support of partner organizations, like Sedano’s Supermarkets, more than $17,000 was raised through in-store and online donations, ensuring that nearly 6,000 gallons of milk will reach families in need in South Florida.

 

Milk tops the list of the food items most requested by food bank participants, followed by fresh fruits and fresh vegetables. While several recent initiatives have focused on getting more produce into feeding programs, The Great American Milk Drive is the first program to help resolve the milk shortage.

 

A recent network survey of Feeding America® food banks revealed that 95 percent of those surveyed say they do not receive enough milk to meet the demand. The No. 1 reason cited is inadequate milk donations.

 

About Feeding South Florida®
Feeding South Florida® is a member of the Feeding America® network of food banks and the leading domestic hunger-relief organization serving Palm Beach, Broward, Miami-Dade, and Monroe Counties. With a mission is to end hunger in South Florida by providing immediate access to nutritious food, leading hunger and poverty advocacy efforts, and transforming lives through innovative programming and education, Feeding South Florida rescues and distributes more than 40 million pounds of food annually, serving 785,040 individuals in need of food assistance, 280,630 of whom are children and 150,000 are older adults. Feeding South Florida is the largest and most efficient food bank in each county it serves, providing for 25 percent of the state’s food insecure population, through a local network of approximately 360 nonprofit partner agencies. For more information, visit www.feedingsouthflorida.org or call 954.518.1818.

About MilkPEP

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk companies, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the Milk Life campaign, a multi-faceted campaign designed to educate consumers about the powerful nutritional benefits of milk – with 9 essential nutrients, including high-quality protein, in each 8 ounce glass. For more information, go to www.MilkLife.com. Lowe Campbell Ewald is creative agency for the Milk Life campaign – from America’s milk companies. MGSCOMM is the agency for the Hispanic Milk Mustache “got milk?”® campaign.

 

About Florida Dairy Farmers
Florida Dairy Farmers (FDF) is Florida’s milk promotion organization, representing more than 130 Florida dairy farmers who work every day to provide a steady supply of fresh milk. The farmer-funded organization works to enhance the industry’s image with a goal of increasing milk and dairy product sales statewide via consumer marketing and education. The Dairy Council of Florida is a component of FDF and serves Florida educators and health professionals. For more information, please visit www.floridamilk.com.

 

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