SEDANO’S SUPERMARKETS TO LAUNCH ITS OWN RETAIL MEDIA NETWORK


SOURCE: Abasto

Sedano’s Supermarkets announces the launch of its Sedano’s Retail Media Network to provide supporting brand partners with the opportunity to creatively showcase their products throughout Sedano’s vast ecosystem in Florida.

The Hispanic supermarket chain partnered with Havas House, the global custom media, content, and publishing division of Republica Havas, to create the Retail Media Network.

Javier Herrán, Sedano’s Chief Marketing Officer, said that as part of the media network launch, they are creating their own print and digital magazine, Nuestra Sazón (‘Our Flavors’), releasing it in time for holiday celebrations.

“As we approach our 60th anniversary, I am excited to announce that Sedano’s Supermarkets is embarking on an expanded marketing strategy — the Sedano’s Retail Media Network — that promotes brand recognition, increases our visibility in the market, and strengthens relationships between brands and our customers,” said Herrán.

Founded in 1962, Sedano’s Supermarkets started as a neighborhood grocery store in Hialeah, Florida, and has grown to serve diverse communities in Florida with 34 stores. Led by the Guerra and Herrán families, Sedano’s operates as a family-centric business.

According to the company, the fully bilingual magazine will celebrate the richness of Latin cuisine and culture through engaging content, local stories, and comida criolla recipes customers can make at home using ingredients from featured brands.

The inaugural edition will feature topics and recipes for Thanksgiving, Nochebuena, and New Year’s Eve.

“Sedano’s Supermarkets has been a significant part of the South Florida community for nearly six decades, and we are honored to be partnering with them on this new venture,” says Marisa Beazel, President and Publisher of Havas House. “Together, we hope to introduce current and potential customers to a new dimension of the brand and its partners through strategic interactions in stores, in print, online, at home, and beyond.”

Havas House is a global custom media, content, and publishing company based in Miami, Florida. Havas House is a division of Republica Havas, one of America’s leading and fastest-growing creative, media, and communications agencies.

Nuestra Sazón will be available online and will be delivered to homes throughout South Florida, ensuring visibility throughout the region and capturing the attention of shoppers while they are in the process of creating their grocery list and menus, said Sedano’s in a press release.

Source: Abasto